1,000+

Countries

3

Year Global Program

100

Davos Laureates/year

1

Shared Body of Wisdom

Unlocking Tacit Knowledge: When AI Meets the Art of Sales

Advancing Tacit Knowledge Management, Worldwide.

GO-TKM is a non-profit organisation registered in Belgium (Reg #0793.928.667) with a single conviction: the most valuable knowledge in sales is never written down. It lives in the judgement, timing, and intuition of the world’s best salespeople — and it disappears when they leave the field.

The Global Sales Champions Nomination Program exists to change that. Over 3 years we will nominate more than 1,000 champions, sit with them, capture what they know but rarely say, and publish it openly — so the Art of Sales becomes a shared inheritance, not a private secret, culminating each year at the Davos TKM Forum.

What every champion receives

Induction is not a title on a shelf. It is entry into a working body of knowledge — and a standing invitation to shape it.

Davos Top 100 Consideration

Every inducted champion is eligible for the annual Davos Top 100 Sales Laureate awards, presented at the TKM Forum

Global Recognition

Champions are formally inducted into a worldwide registry honoring excellence in the art of sales

Wisdom Captured & Published

Your tacit knowledge — the unspoken craft behind your results — is documented and shared publicly for the profession

An Elite Network

Join a curated circle of sales leaders, researchers, and practitioners advancing Tacit Knowledge Management.

Mentorship Legacy

Champion insights are shaped into open learning material that develops the next generation of sales talent.

Laureate Credentials

Inductees receive an official GO-TKM certificate and digital laureate badge for professional profiles.

What We Do

Extract

Capture

Share

Surface the hidden, intuitive, experience-based knowledge of elite sales performers

 

Use structured elicitation methods including Cognitive Task Analysis, Critical Decision Method interviews, and AI-assisted pattern mining

Convert tacit knowledge into an open-access knowledge base, playbooks, heuristics, and training tools

 

Our Purpose: Convert tacit knowledge into practical tools, learning assets, and replication programs that elevate sales performance globally.

 

TKM in Sales Project at a Glance

  • 3-year initiative | 1,000+ top sales professionals | Global coverage across all sector
  • Davos Forum 2027 — Launch of the Global Sales Tacit Knowledge Report
  • 100+ company pilots — Evidence that tacit knowledge transfer improves sales performance
  • Open-access platform — Free tools and resources for sales professionals worldwide
  • Global community of practice — Join a movement transforming sales education

Global Nomination & Selection

At the heart of GO-TKM are the 1,000+ top sales professionals from around the world — the best of the best in their fields.

These are the individuals who consistently outperform, who close deals others would lose, who build relationships that last decades. They come from every sector, every company size, and every sales model. Their wisdom will become the foundation of a global knowledge base that will transform sales education and practice.

Who Are We Looking For?

Eligibility Requirements:

  • Active in sales, business development, key account management, or sales leadership (or active within the last 5 years)
  • At least 5 years of sales experience
  • Documented top performance over several years
  • Any sector, company size, or sales model
  • Willing to participate in interviews, simulations, and workshops

Target Composition by Region:

Region                                Target%

Europe                                       25%

Asia-Pacific                              25%

North America                         20%

Middle East and Africa           15%

Latin America                           10%

Australia/Oceania                      5%

Target Composition by Sales Model:

 Sales Model                         Target%

 B2B complex sales                 40%

 B2B transactional sales          20%

 B2C sales                                  15%

 Retail/field sales                      10%

 Digital/social selling                10%

 Others                                          5%

Diversity Commitments:

Women: at least                         35%

SMEs: at least                             30%

Selection Criteria

 Criterion                                                             Weight  

 Sustained elite performance                              25%

 Complex and varied sales experience              15%

 Tacit knowledge richness                                   20%

 Reflective articulation ability                              10%

 Ethical behavior and relationship quality         10%

 Willingness to share and mentor                       10%

 Diversity and global representativeness            5%

 SME transferability                                                5%

Selection Process

 Stage 1  Nomination review in line with Criteria, and send e-mail confirmation.

 Stage 2  Application & payment of Euro 99.00 for administration fee

 Stage 3  Structured Interview

 Stage 4  Live Simulation

 Stage 5  Reference Checks

 Stage 6  Final Selection Committee

 What’s In It For You?

Selected participants will have the opportunities to:

  • Be recognized as a permanent standard membership of GO-TKM (which means you don’t have to pay the standard membership fee at Euro 99 a year for ever)
  • Be recognized as a founding member of the Global Sales Tacit Knowledge Community
  • Contribute to the Global Sales Tacit Knowledge Report 2027
  • Co-author case studies and sector-specific playbooks
  • Lead masterclasses and mentor the next generation of sales professionals
  • Host virtual peer coaching circles and shadowing exchanges
  • Design role-play scenarios and simulation training
  • Speak at universities and GO-TKM global networks
  • Be featured in global media and more
  • Participate in the Davos Forum 2027
  • Candidate for the Davos Top 100 Sales Laureate of 2026 Awards

We take data ethics seriously. Our commitments:

  • Informed consent — Full transparency about how data is used
  • Right to withdraw — Participants can leave at any time
  • Anonymization of confidential information
  • Aggregation of competitive insights (never individual)
  • GDPR compliance
  • Company approval where required
  • Clear IP rules — Participants retain ownership of their knowledge

Please scan the QR-code for Nomination